Don’t Call It Beer: Cannabis Flower Brews Are Coming!
This article was originally written for Colorado-based Silverpeak Cannabis, a grower of premium cannabis. The original article can be found here: Don’t Call It Beer: Cannabis Flower Brews Are Coming!
This article isn’t about beer. It’s about an entirely new class of adult beverages—cannabis brew
The alcohol industry has been getting some bad news over the past few years. The bad news is that since cannabis became legal in Colorado alcohol sales—beer, especially—have fallen. And not just a little.
According to Aspen Times, recreational marijuana shops in Aspen sold $11.3 million worth of marijuana and other cannabis products in 2017. Liquor stores, on the other hand, only pulled in $10.5 million in sales. It was the first time in history that marijuana sales had topped liquor sales—anywhere.
The news is even more obvious on a national level. This past December, Georgia State University released a study that showed a 15 percent drop in alcohol sales in states allowing medical marijuana sales.
This has happened almost entirely without the existence of an actual adult cannabis beverage to displace beer. But this article isn’t about beer. It’s about an entirely new class of adult beverages—cannabis brews. Imagine how much wider the gap will grow when real, adult cannabis beverages become available.
Don’t Call It “Beer”
Recently, according to the Ottawa Citizen, the government of the Canadian province of Ontario pledged more than a quarter-million dollars to Province Brands, a Toronto company working to develop what it says will be the world’s first beverage brewed using marijuana.
While the vast majority of cannabis drinks are currently made by adding cannabis extract into a heavily sweetened and flavored beverage, Province’s mission is to create a cannabis brew that is “highly intoxicating” but less harmful than alcohol—and more importantly, authentic.
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